What Kind of Gift Makes Sense for Me?

Cash donations are declining, but Canadians have more giving power than ever—through real estate, investments, insurance, and retirement accounts. This site is here to help you understand your options and make the most of them.

Cash is still valuable—but it’s no longer the only, or even the most impactful, way Canadians give. In fact, traditional cash donations have declined steadily over the past decade, with just 17% of Canadians claiming charitable donations on their taxes in 2022—down from 25% in 2011 (CanadaHelps, 2024 Giving Report). Meanwhile, Canadian wealth is growing—but it’s tied up in real estate, investments, RRSPs, and insurance, not chequing accounts.

With the largest intergenerational transfer of wealth in Canadian history underway—estimated at $1 trillion over the next 10 years—much of this giving power will flow through non-cash assets, especially real estate, which makes up over 40% of household net worth (Statistics Canada, 2023). Yet few Canadians realize these assets can be donated—often with significant tax advantages and long-term impact.

Here are some of the most powerful ways Canadians are giving today. Explore what fits your situation best.

Not every gift is right for every stage of life. Here are common life situations and the strategic giving options that might make the most sense for you.

Young Professionals / Under 40

Mid-Career / Family-Focused

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This site can help you learn, but some gifts need a conversation. If you’re curious, uncertain, or want to start planning a legacy gift, we’d love to hear from you.

Retirees / Empty Nesters

50+ Double-Income, No Kids

Single or Divorced